Every time you write a blog post for your online business at home, place a piece of content focused on the web on building customer relationships. Think of yourself as part of the loopy Velcro. Offer a soft, grabby connection for your customers looking for hooky part.

How fuzzy, soft and Engaging

1st Focus on them, not the product. If someone signs up for free information from you, your first message should thank all of them. Do not beat them on the head of the head with a Buy Now this message. It’s like a marriage proposal on a first cup of coffee together.
2nd Let them get to know you. Are your photo and name on your blog? The people are hard-wired to connect with faces. Give some of your story on your Me page. Why? A Me is the most read page of a blog — because they know who you are! Reveal some of yourself in your post so they identify with you. We all like-minded people.
3rd Over-deliver. After a good use of your customer information today to start solving their problem, invite their participation with you somehow. Ask for their opinion, a survey question that can answer them or tell them a button for a video that shows another point to push you made.

How to be sticky, Hooky and Engaging

They have already started when they asked to participate with you.

1st Train to take action every time you connect with them. Give them something to do, or click each e-mail or a blog post, and make it worthwhile for them. You are on your site a bit to stay longer. If the prospects to take action, they become participants, who then become customers.
2nd Introduction of an unexpected angle. Challenge accepted norms by looking at an old problem from a different angle. They can wake up a bit, they had an idea she never imagined.
3rd Offer your data to other formats. Most customers read. Others receive information best when they hear it spoken aloud. Sometimes video conveys better how to do a new technique or confusing.
4th Wave your freak flag. Let them see how you are different from your competition, what makes your business unique. Every company needs a unique selling point, even lemonade stands. Hide not sell or plain vanilla while building customer relationships.